Crypto has gone from ‘weird’ to ‘cool’ thanks to NFTs says Visa executive
Visa’s head of crypto Cuy Sheffield said that mainstream users are setting up “crypto wallets in waves” to be a part of the NFT sector.
Visa’s head of crypto Cuy Sheffield said that investing in cryptocurrency has become a lot cooler thanks to an influx of creative types drawn in by the booming NFT sector.
Sheffield was speaking on day one of the Singapore Fintech Festival on Nov. 8. He said that a “whole new class” of mainstream users are flocking to crypto and that NFTs ar attracting people with a broad range of interests such as music, art and culture who are “setting up crypto wallets in waves.”
“It used to be that if you were investing in crypto, you were kind of weird.”
Sheffield believes that blending the entertainment sectors with NFT tech could see crypto wallets become a sort of “super app” where users can discover new content related to their interests as opposed to simply a way to hold digital assets.
Visa’s head of crypto is a self-proclaimed NFT-enthusiast and spearheaded the firm’s move to snap up CryptoPunk 7610 — a female figure with a mohawk, clown green eyes and lipstick — for 49.50 Ether (ETH) in August.
Sheffield stated at the time that the move was part of a push to “gain first-hand understanding of the infrastructure requirements for a global brand to purchase, store, and leverage an NFT.” He also hinted that the firm was looking at offering services tied to NFTs.